Activision — Call of Duty: Ghosts Launch

Program Context

• •Supported a high-traffic global launch event coordinated with media outlets and a live stadium reveal
• •Creative direction and content evolved rapidly, often arriving minutes before embargo lift, leaving little time for reusable systems
• •Sites were subject to strict confidentiality and timed global releases, requiring precision and operational discipline

Key Contributions

• •Delivered and integrated responsive frontend implementations in a rapid-release, high-pressure environment
• •Supported live-event marketing sites where content updates were synchronized with real-world events, announcements, and broadcast schedules
• •Utilized Adobe CQ5 (AEM) with custom JavaScript components to enable last-minute content changes without redeploying application code
• •Implemented workflows allowing HTML, CSS, and JavaScript to be published directly via the CMS, minimizing deployment risk during live events
• •Prepared pre-built HTML snippets with placeholder content to support embargoed information, enabling cut-and-paste publishing on the fly as content cleared
• •Coordinated selective cache invalidation and asset clearing to ensure landing page experiences adapted in real time without disrupting live traffic
• •Collaborated closely with account, creative, and operations teams to maintain site stability during peak traffic windows

Scope

• •Rapid frontend delivery under live-event constraints
• •CMS-driven publishing strategies to avoid redeployments
• •High-traffic launch readiness and operational coordination

Technologies