About Me
Senior Engineering Manager with 25+ years of experience spanning technology consulting, enterprise SaaS, and high-growth startups. Proven leader in building and scaling web platforms that drive revenue, experimentation, and global growth. Deep expertise in headless CMS, React/Next.js, cloud infrastructure, CI/CD, observability, SEO, compliance, and AI-accelerated development. Background includes client-facing consulting and pre-sales architecture, enabling strong cross-functional and stakeholder leadership.
Professional Journey
Senior Web Engineering Manager
ClickUp — Remote
August 2022 – Present
- •Established and scaled web engineering function from 3 to 6 engineers and supporting multiple promotions, fostering high-bar engineering culture
- •Led migration to React/Next.js with Contentful headless CMS and dedicated AWS infrastructure, improving scalability, reliability, and team autonomy
- •Transformed publishing from ~5 pages/week to thousands/day, scaling from 500 to 100,000+ pages and evolving into revenue-focused conversion platform
- •Implemented mature CI/CD, SDLC, and observability practices, including Datadog multi-region synthetic testing integrated into deployment pipelines
- •Drove global localization with DeepL and OpenAI workflows; executed long-tail SEO strategies targeting high-intent, low-cost keywords
- •Integrated AI tools (Claude, Cursor, GitHub Copilot, ChatGPT, Gemini, Builder.io) into SDLC, increasing PR throughput by ~50% with majority of changes AI-assisted
- •Automated SDLC overhead such as release notes, PR reviews, task updates, and executive reporting, freeing teams to focus on higher-value work
- •Built and packaged design systems and reusable UI components (Storybook-documented); enabled CRO teams with GrowthBook experimentation platform
Senior Software Engineering Manager
DocuSign — San Francisco, CA
April 2016 – August 2022
- •Led global web and commerce engineering for DocuSign's corporate web properties during rapid growth and public-company transition
- •Owned platform strategy and delivery for high-traffic marketing, cart, and checkout experiences supporting IPO and post-IPO scale
- •Defined and delivered future DocuSign.com architecture, transitioning from legacy systems to modern, headless, API-driven platform
- •Led adoption of React-based frontend with Contentful CMS, enabling modular development and faster iteration
- •Re-architected cloud infrastructure for global availability, performance, and reliability while systematically reducing technical debt
- •Scaled and mentored engineering teams; improved agile maturity, delivery predictability, and cross-functional collaboration
- •Partnered with product, design, marketing, legal, and security on GDPR, privacy, and compliance initiatives
Manager, Experience Technology (XT Lead)
SapientNitro / Sapient — San Francisco, San Diego, London
2003 – 2016
- •Held progressively senior leadership roles spanning delivery, architecture, and people management across large, global client engagements
- •Led distributed teams of 2–22 engineers delivering enterprise-grade web and digital commerce platforms
- •Served as domain leader for engineering standards, delivery quality, performance, accessibility, and maintainability
- •Owned frontend architecture for complex, multi-market platforms across retail, media, and consumer technology
- •Led London expat assignment to take over frontend leadership for Marks & Spencer's Multi-Channel Foundation Program
- •Executed recovery plans by resetting scope and timelines, transitioning from waterfall to agile, and improving cross-geo collaboration
- •Established engineering best practices, delivery hygiene, and code quality standards
- •Representative clients: Sony Electronics, Sony Global, Marks & Spencer, Walt Disney World, Activision, Nokia Technologies (OZO), PG&E, Harley-Davidson
Senior Solutions Architect, Pre-Sales
XUMA — San Francisco, CA
February 2000 – December 2001
- •Led pre-sales solution architecture for enterprise clients, translating business requirements into end-to-end technical designs spanning infrastructure, application platforms, and integration layers
- •Designed on-premise data center architectures in the pre-cloud era, including full rack-level layouts (compute, networking, storage), capacity planning, redundancy, and scalability considerations
- •Defined reference architectures and deployment models to support high-availability, performance, and growth within customer operational constraints
- •Architected enterprise commerce solutions using ATG Dynamo, advising on platform topology, customization strategies, and integration with backend systems
- •Produced detailed technical documentation for RFP and RFI responses, including architecture diagrams, system flows, and implementation approaches
- •Partnered closely with Sales and Business Development as the technical authority on client and partner calls, articulating architectural tradeoffs, risk areas, and long-term scalability
- •Created structured project briefs and technical handoff artifacts to ensure continuity from deal closure into delivery execution
Consultant
Sapient — San Francisco, CA
1997 – 1999
- •Worked as a technology consultant within Sapient's Energy Services vertical, supporting enterprise clients including Williams Energy, Texas Instruments, and Molex
- •Traveled frequently to client sites, working directly with business and technical stakeholders in on-site delivery environments
- •Facilitated and participated in requirements-gathering sessions, design reviews, and working meetings, developing core consulting skills early in career
- •Contributed to the design and implementation of data-driven enterprise applications, spanning database, application, and presentation layers
- •Developed backend systems using PL/SQL, with extensive work on database schemas, stored procedures, and data integrity
- •Built application logic and interfaces using PowerBuilder, Java, and ASP, supporting internal and client-facing systems
- •Implemented early web interfaces using HTML and CSS, collaborating across teams to deliver end-to-end solutions
- •Built a strong foundation in enterprise systems, client communication, and consulting delivery discipline within large, regulated environments
Advanced Interface Engineer
Quantum Corporation (acquired by Maxtor) — Milpitas, CA
June 1995 – December 1997
- •Selected for UC Berkeley College of Engineering Co-op Program, completing extended industry placement while maintaining academic continuity; worked full-time over two summers and a semester, continuing contract work during academic year
- •Contributed to Research & Development efforts focused on advancing hard drive–to–computer interface performance and reliability
- •Designed and modeled high-speed I/O interfaces supporting Ultra DMA 33/66 and emerging IEEE 1394 (FireWire) standards
- •Used SPICE-based circuit simulation and Circuit CAD tools to model high-frequency signal transmission over cables, analyze signal integrity, and validate design assumptions
- •Designed I/O cells (on-chip transmit/receive circuitry at package pin level), balancing electrical performance, manufacturability, and board-level constraints
- •Designed and fabricated internal test boards, sent to semiconductor fabrication and assembly for validation of hard drive interface behavior and performance
- •Supported testing and validation workflows to verify interface designs prior to broader production adoption
Education
University of California, Berkeley
B.S., Electrical Engineering and Computer Science
Skills & Expertise
Leadership & Management
Engineering LeadershipTeam BuildingHiringPerformance ManagementStakeholder LeadershipClient-Facing ConsultingPre-Sales Architecture
Technical Stack
ReactNext.jsNode.jsTypeScriptJavaScriptHTML/CSSContentfulGraphQLREST APIsAWSCI/CDDatadog
Platform & DevOps
Web Platform ArchitectureObservabilitySEO & CRODesign SystemsInternationalizationLocalizationPrivacy & ComplianceGDPROneTrust
Growth & Innovation
AI-Enabled DevelopmentCursorClaudeGitHub CopilotGrowthBookMarketing TechnologyGTMMarketoSegmentLong-Tail SEOConversion Optimization